Aidbnb is an easy way for the Airbnb community to help those in need and encourage others to join. Each night booked on Airbnb could also pay for one 'bed and breakfast' in an emergency camp in areas affected by a disaster. The donors would then receive personal messages from people in these camps. No other charity or organisation establishes a connection on this level. Sharing these messages on social networks would promote Airbnb as a company with a positive social impact and encourage others to join.