Ikea decor

Tango enabled app that brings good interior design into the hands of anyone with a smartphone and makes the experience of shopping at Ikea easier and more enjoyable.

 

The Brief 

AKQA and Google partnered to promote Google’s augmented reality platform Tango, soon to be introduced in Lenovo smartphones. My team had 3 weeks to design an app for one of AKQA’s many clients utilising this technology. Since Tango is particularly good at remembering interior spaces, we saw a great oppourtunity with IKEA.

key insights 

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Selecting all the furniture to fit the space, style and budget is a major pain point

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People tend to do bigger renovations less often. 

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Most people struggle to turn their Pinterest board into reality

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IKEA makes more revenue from meatballs then from their online store

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Solution

IKEA Decor let’s users create virtual scan of their home and easily try out entire new styles that fit. It is like flipping through the Ikea catalog where every room is your room.

Features​​

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Easily scan store a virtual map your home

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Create inspiration boards or link to your Pinterest

 

Have styles generated to your taste, budget and space

 

View furniture combinations in augmented reality (AR) on location and on the go

 

Share and collaborate with family and housemates on designs